A Glut of Business Opportunities

The dynamic development of the global market caused a demand for more goods and services worldwide. To meet this growing needs, producers aim to create products with competitive advantages to fulfill market demands and promoted through effective promotional and marketing strategies.

In the year 2021, Ghana manufacturing and export performance recorded trade deficit breaking number, outdoing the lowest export performance in 2021. However the strategic location of Ghana and the situation of the Africa Continental Free Trade Area AFCTA encompassing most of Africa. It was established in 2018 by the African Continental Free Trade Agreement, which has 43 parties and another 11 signatories, making it the largest free-trade area by number of member states, after the World Trade Organization and the largest in population and geographic size, spanning 1.3 billion people across the world's second largest continent.

This is an emerging momentum for investment and export growth that needs to be preserved and boosted in the coming years. The effective handling of the COVID-19 pandemic, supported by the national vaccination program, have worked well to curb the number of new cases in Ghana.

This condition has been an optimistic factor, and the Ghanaian Tourism and Trade Sector in partnership with Inter Africa Expo Limited has brought Africa Expo 2022 in a hybrid format. This hybrid format will widen opportunities exposures for Ghanaian manufacturers and exporters to interact and transact with buyers both directly and through the digital medium.

This annual trade promotional agenda, Africa Expo 2022 will feature exhibitions, business forum, business counseling, and business matching with focus on selected industries such as Manufacturing, Education, Pharmaceuticals, Agriculture, Automobiles Electronics and Software as well as Food and Beverages. Seize this opportunity to participate in the largest trade, tourism and investment expo in Ghana!

Africa Expo 2022, Ghana’s biggest B2B exhibition that covers Trade, Tourism, and Investment is targeted to reach over 2,000 visitors with 1000 + participants joining the event.

Key Focus

To accelerate export recovery during the COVID-19 pandemic, Africa Expo focuses on strengthening Africa Trade for Stronger Recovery”. Along with Ghana’s President optimism of 2022 and 2023 to be the years of recovery and revitalization of Ghana's economy from the shocks of COVID-19 takes an essential role in maintaining recovery momentum by ensuring financial stability for Ghana’s economy.

With Digital Transformation as one of Ghana’s Presidency priority issues, the hybrid exhibition and programs presented offer a new platform to adapt to the disruption caused by the COVID-19 pandemic.

Aiming to be the benchmark in organizing a Trade show in the post COVID-19 pandemic, Africa Expo 2022 commits to revive the trade and export sectors of Ghana, which in turn will have a positive impact on the African economy.

Investment Opportunities

Ghana is the world’s second-largest cocoa producer behind Ivory Coast and Africa’s biggest gold miner. It is one of the continent’s fastest-growing economies and has made major progress in the attainment and consolidation of growth. Significant progress has been made in poverty reduction. In fact, Ghana is the first country in Sub-Saharan Africa to achieve the Millennium Development Goal 1, which is the target of halving extreme poverty- UNDP 2021.

Today, Ghana is not only one of the best places for doing business in West Africa according to the World Bank’s Ease of Doing Business Report 2020 but also the most resilient economy in West Africa according to the EY African Attractiveness Index.

Combining a conducive business environment, committed and progressive government-private sector participation, political stability, transparent regulations, and a thriving private sector, Ghana presents one of the continent’s most favorable economic environments for investors seeking to do business in Africa.

Ghana abounds with investment opportunities and the government is committed to implementing policies that reduce the general cost of doing business to help investors establish and expand their operations.

5 Reasons to Invest in Ghana

Stable Democratic Climate
Ranked as the most stable political environment within the West African sub region and eighth in Africa, Ghana has established democratic institutions and systems to ensure good governance and rule of law in the country – Africa Country Benchmark Report (ACBR, 2018)
2nd Best Judicial system in West Africa measured by rule of law – World Justice Projects CWJP) Rule of Law Index 2021
1st in West Africa & 2nd in Africa (Global Peace Index 2021)
Competitive & Educated
Availability of skilled and trainable labour.
One of the most competitive minimum wages in the West African sub-region at GHS 12.53/ $2.11 per day.
One of the highest literacy rates in the West African sub region. The adult (15 years or older) literacy rate being 79% (World Bank Group)
Ease Of Doing Business
Ranked one of the best places for doing business in West Africa according to the Ease of Doing Business Report 2020
Best destination for investment in West Africa & 3rd on the continent (AT Kearney Global Services Location Index 2021)
Most competitive economy in the West African sub-region and 11th in Sub Saharan Africa (World Economic Forum Global Competitiveness Index 2019)
1st FDI destination in West Africa & 4th in Sub-Saharan Africa (EY Attractiveness Program, October 2018)
Geographically closer than any other country to the Centre of the world. An average of 8 hours of flying time to Europe and the Americas (World Population Review (WPR))
World-class airport [Kotoka International Airport) adjudged the best airport in West Africa and the best in Africa for airport service quality, with the capacity to serve 2-5 million passengers per annum.
Home to one of West Africa’s largest ports – Tema Port, which is centrally located in West Africa and has been upgraded to handle 3.5 million TEUs
Good network of trunk roads and excellent financial services
Immediate access to the over 370m market size of the Economic Community of West African States (ECOWAS)
Access to the African Continental Free Trade Area (AfCFTA) market of 1.3 billion people across Africa, with a combined Gross Domestic Product (GDP) of $3.4 trillion
Strong Resource Pool
No 1 gold producing country in Africa.
2nd largest cocoa producer in the world
3rd largest bauxite reserve in Africa with an estimated reserve base of 900 million tones is valued at $50millon in its raw state and at $400 billion refined.
Over 150 million tons of Iron deposit and over 60 million tons of Manganese
Over 189 thousand barrels of oil are produced daily.
8 trillion cubic feet of natural gas reserve
5 million hectares of arable land
4 million hectares of cultivable land & 228,792 hectares of irrigable land
560km of pristine coastline which is equivalent to 350 miles.
International Rankings
Ease of Doing Business Rank 2020 (World Bank) – 3rd in West Africa
World Investment Report (WIR)
Highest Recipient of FDI in W/Africa for 2020
Second highest recipient of FDI in W/Africa for 2019 (WIR)
Highest Recipient of FDI in W/Africa for 2018 (WIR)
Global Peace Index 2021 – 2ND most peaceful country in Africa
Global Competitiveness Index 2019 – 1st in West Africa
MO Ibrahim Index of African – 8th out of 54 in overall governance, 5th out of 54 in Participation, Rights & Inclusion, 13th out of 54 countries for Human Development, 11th out of 54 for security and rule of law, 12 out of 54 in Foundations for Economic Opportunity
WJP Rule of Law index 2021 –2nd in West Africa, 7th out of 33 for sub-Saharan Africa in 2021 and 58th out of 139 Globally
2020 RMB Global Market Research – 1st in West Africa (Determinants of Investment) & 6th Best Place to invest in Africa (Attractiveness score)
2021 Global Retail Development Index – 3rd in Africa, 8th globally

For investment enquiries, contact

Mr. Emmanuel Treku ceo@intertourismexpo.com

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