Gebert Jansen BMA

Gebert Jansen BMA

MICE & Events Specialist, Speaker, Author, Lecturer And Entrepreneur


Gebert Janssen studied music at the ArtEZ conservatorium in the Netherlands. After his study he ended up in the events industry, where he has been active in the last 24 years. 
As founder and CEO he manages offices of the Eventarchitect in the Netherlands and Germany. He is also the founder of the Eventarchitect group with members in more than 15 countries. This agency designs and cares for a wide range of event marketing-, live communication-, business events and incentive travel for different branches.
The last 14 years Gebert is also lecturer at TIO University of applied sciences. He is head of the department Event management (responsible for the courses Event management, Event marketing, Imagineering, City marketing, Trends & developments, MICE and Conference management, Safety and logistics in events.) Every year he motivates many students for the event- and MICE business.
In the last years Gebert received the Crystal Award for organizing the most Exceptional Travel Programmes in Africa and the Middle East and for organizing an incentive programme in Europe. He also received 3 times the Eventex global award: 3nd for the world best employee engagement award, 2nd for the world best corporate event en 1st (gold) for the best incentive event. In 2020 the Eventarchitect won the LUX award for the best MICE Management Company of the year in Europe and in 2021 again the 1st prize (eventex global award) for the best BtoC digital event.
Many organizations and Universities know Gebert as an educational, motivational and inspiring (keynote) speaker. His presentations are always very usable in practice. 
Gebert is also a trainer for an international ‘train the trainer programme’. some examples:  
SITE meeting - Edinburgh , Asian Mice Forum – Taipei (2x) 
EFEA – St Petersburg   
MIS – Madrid

IMEX 2015, 2016, 2018 ans 2019 
SITE global conference – New Delhi Providence university – Taiwan,  
ICE of Mice-Istanbul , 
MICE east Africa- Addis Abbeba, 
Site meeting – Warsaw, 
ACCOR – Amsterdam,   
SITE global conference – Panama, 
World MICEday – Qingdao (2x) 
ICCA meeting - Jordania 
Business tourism Scotland conference  

Gebert is also the author of ‘The real MICEbook’ (2018 and 2020 the 2nd edition), a book with all the basics for the MICE professional. This book has already been sold in more than 25 countries. In 2020 the book is released at the Chinese market (in Chinese language) and the Spanish speaking market.
In 2021 he published ‘a practical guide for digital events’.

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